Reasonable value and a good way to start
I've used air dry clay for a multitude of projects and I love it. There's something so special about getting your hands dirty, as you mould this into something incredible even if you don't know what it is yet. It isn't DAS but you aren't paying DAS prices either, so for beginners, this is a good place to start. Be careful of colour though - the terracotta is hard to paint and get out of your clothing so use with the intent of keeping the bulk of it in that tone.